Weekly executive summarySep 24 to Sep 30, 2026
  • UTM Grabber255 leads
  • Sample datafictional business

Lead flow held steady at 255 leads this week.

Google sent the most leads (117, 46% of the week). The biggest move: ChatGPT, down from 12 to 5.

northwinddental.comGravity Forms255 submissions7 days

Leads

255

→Flat vs last week

261 last week

Paid leads

150

↓Down 8% from last week

59% of the week

Fully tagged

66%

↑Up 1 pt from last week

168 of 255 leads

Leads from Google

117

↓Down 3% from last week

Top source, 46% of the week

What changed

What changed since last week.

Source by source against last week. Moves under 3 leads are left out.

Biggest riser

+4

more leads from Newsletter (10 vs 6)

Biggest drop

−7

fewer leads from ChatGPT (5 vs 12)

Went quiet

0

leads from Perplexity.ai, down from 4 last week

Untagged leads

+3

more leads with no UTM source (33 vs 30)

Sources

Where this week's leads came from.

  1. Google121 last week117
  2. Facebook39 last week34
  3. Instagram30 last week32
  4. Newsletter6 last week10
  5. TikTok2 last week6

Leads

Leads per utm_source this week, top 5

This week

Two moves for this week.

  1. This week

    Check what changed on ChatGPT

    It sent 5 leads, down from 12 last week. AI assistant answers shift often. Check whether it still recommends you for your main questions.

    Medium impactLow effort

  2. This week

    Find out why Perplexity.ai went quiet

    It sent 4 leads last week and none this week. AI assistant answers shift often. Check whether it still recommends you for your main questions.

    Medium impactLow effort