$1,244 of ad spend brought no leads.

"free dental implants" alone spent $710 with no leads. Search terms that did bring leads averaged $49.35 per lead.

northwinddental.comGravity Forms30 days

Search term spend

$18.9K

Terms with spend

Terms with no leads

7% of term spend

Cost per keyword lead

$49.35

382 keyword leads

Ads with no leads

of 9 ads with spend

Search terms

The search terms that spent without leads.

Every term with spend and no lead, then terms whose leads cost 2.5 times your average or more.

Search terms to fix

Search term	Campaign	Spend	Clicks	Leads	Cost per lead	Action
free dental implants	Dental Implants - Phrase	$710	182	0	–	Add negative
diy teeth whitening kit	Teeth Whitening - Broad	$320	214	0	–	Add negative
dental hygienist jobs	General Dentistry - Local	$214	122	0	–	Add negative
all on 4 implants	Dental Implants - Phrase	$508	85	3	$169	Watch

Add negative: no leads and no platform conversions, or words like jobs, free or how to. Fix landing page: the platform counted conversions but no form came through. Watch: too few clicks to judge, or leads at $123+ each.

By campaign

Where the waste sits.

Spend on terms and ads with no leads, by campaign.

Spend with no leads, by campaign

Dental Implants - Phrase18% of its spend$710
Teeth Whitening - Broad15% of its spend$320
General Dentistry - Local8% of its spend$214

Each bar is spend on terms and ads in that campaign that brought no lead.

By campaign

The biggest leak

Dental Implants - Phrase wasted $710.

That is 18% of the campaign's $3,900.

It comes from "free dental implants".

Next steps

What to do next.

This week
Add 3 negative keywords
"free dental implants", "diy teeth whitening kit" and "dental hygienist jobs" spent $1,244 with no leads. Add them as phrase-match negatives at the campaign level.
High impactLow effort$1,244 back to work
This month
Lower the bid on "all on 4 implants"
Its 3 leads cost $169 each, 3.4 times your average keyword lead ($49.35).
Medium impactLow effort

How we built this report

Ad spend: $27.9K from Google Ads and Meta Ads, September 2026.
Search terms: 27 with spend. Leads are matched by utm_term within the same campaign (case, quotes and match-type symbols ignored); 382 of 415 search leads (92%) carried a keyword.
Add negative: no leads and no platform conversions after 10 or more clicks, or a word that signals no intent to buy (jobs, free, diy, how to, course and similar).
Ads without keywords (Meta Ads) are matched to leads by utm_campaign, then utm_content.
Wasted spend counts only terms and ads with zero leads; costly terms are flagged Watch but not counted.