The takeaway
Static - Free Consult and Scan returned $21.61 per $1 of spend.
It spent $1,092 and brought 5 customers worth $23.6K.
At the other end, Carousel - Family Care spent $1,090 for 1 customer worth $640: $0.59 per $1.
Northwind DentalWhich ads brought customersSeptember 2026
- UTM Grabber1,120 leads
- Google Ads$18.9K spend
- Meta Ads$9,100 spend
- HubSpot519 deals
- Sample datafictional business
5 of your 21 ads brought half of your ad revenue.
Together they spent $6,523, 23% of your $27.9K ad spend. Static - Free Consult and Scan returned the most: $21.61 per $1 of spend.
northwinddental.comGravity Forms30 days
Ad spend
$27.9K
↑Up 8% from August
Leads from ads
702
↑Up 9% from August
Cost per lead
$39.81
→Flat vs August
spend / leads from ads
Customers
121
from your ads
Revenue
$165K
from your ads
ROAS
5.9x
revenue / spend
The map
Every ad by leads and cost per lead.
Bubble size is spend. The lines mark the median leads per ad and your average cost per lead.
Leads vs cost per lead
- Google Ads
- Meta Ads
Show the numbers
| Item | Leads | Cost per lead |
|---|---|---|
| RSA - Book Online Today | 37 | $13.66 |
| RSA - Northwind Official | 59 | $12.62 |
| RSA - Implant Financing | 16 | $122 |
| RSA - Implants Done in On… | 16 | $122 |
| RSA - Open Late Tonight | 43 | $52.22 |
| RSA - Same Day Emergency… | 66 | $50.82 |
| RSA - Family Dentist Alde… | 33 | $40.91 |
| RSA - New Patients Welcome | 29 | $46.55 |
| RSA - Clear Aligners Mont… | 15 | $109 |
| RSA - Free Invisalign Con… | 34 | $49.13 |
| RSA - Professional Whiten… | 17 | $61.79 |
| RSA - Whiter in One Visit | 17 | $61.75 |
| Reel - Aligner Day in the… | 48 | $23.09 |
| Static - Free Consult and… | 38 | $28.73 |
| Carousel - Family Care | 27 | $40.39 |
| Reel - First Visit Walkth… | 30 | $35.46 |
| Static - New Patient Spec… | 38 | $38.05 |
| Carousel - Smile Gallery | 33 | $26.75 |
| Video - Tour the Clinic | 39 | $23.52 |
| Reel - Before and After | 10 | $15.34 |
| Static - $99 Whitening | 22 | $61.21 |
Winners
The ads that brought customers.
Top ads by revenue
| # | Ad | Platform | Spend | Leads | Customers | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| 1 | Static - Free Consult and Scan | Meta Ads | $1,092 | 5 | $23.6K | 21.6x | |
| 2 | RSA - Implants Done in One Place | Google Ads | $1,949 | 5 | $20K | 10.3x | |
| 3 | Reel - Aligner Day in the Life | Meta Ads | $1,108 | 4 | $18.9K | 17.1x | |
| 4 | RSA - Northwind Official | Google Ads | $744 | 12 | $15.1K | 20.3x | |
| 5 | RSA - Clear Aligners Monthly Plan | Google Ads | $1,630 | 4 | $13.5K | 8.3x | |
| 6 | Carousel - Smile Gallery | Meta Ads | $883 | 4 | $11.8K | 13.4x | |
| 7 | RSA - Same Day Emergency Care | Google Ads | $3,354 | 19 | $9,770 | 2.9x | |
| 8 | RSA - Free Invisalign Consult | Google Ads | $1,670 | 2 | $9,690 | 5.8x | |
| 9 | RSA - New Patients Welcome | Google Ads | $1,350 | 8 | $7,720 | 5.7x | |
| 10 | RSA - Family Dentist Alder Bay | Google Ads | $1,350 | 8 | $7,615 | 5.6x |
10 ads of 21 ranked by revenue. ROAS pill: green at or above your average (5.9x), amber from 1x, red below 1x.
Leaks
Spend that didn't pay back.
2 ads spent $2,141 and brought back $1,435.
Where the money leaked
| # | Ad | Campaign | Spend | Leads | Cost per lead | Revenue | Status |
|---|---|---|---|---|---|---|---|
| 1 | Carousel - Family Care | Prospecting - Lookalike New P… | $1,090 | $40.39 | $640 | Under 1x | |
| 2 | RSA - Professional Whitening | Teeth Whitening - Broad | $1,050 | $61.79 | $795 | Under 1x |
Ads with at least $279 of spend and no customers, or less than $1 back per $1.
Platforms
ROAS by platform.
Every lead and customer your ads brought, not only the ones tied to one ad.
Google Ads$18.9K spend
vs
Meta Ads$9,100 spend
- Spend$18.9K$9,100
- Leads415287
- Cost per lead$45.42$31.71
- Customers8734
- Cost per customer$217$268
- Revenue$100K$64.4K
- ROAS5.3x7.1x
Google Ads vs Meta Ads in September. A check marks the better value on each line.
Next steps
What to do next.
This month
Move $1,090 from Carousel - Family Care
It spent $1,090 for 27 leads and 1 customer ($640 back, $0.59 per $1). Put that budget behind Static - Free Consult and Scan, which returned $21.61 per $1 on $1,092.
This month
Raise the budget on RSA - Northwind Official
It brought 12 customers worth $15.1K on $744 of spend (20.3x), and leads at $12.62 each vs $39.81 on average.
This month
Cut back RSA - Professional Whitening
It spent $1,050 for 17 leads and 2 customers worth $795: $0.76 per $1.
How we built this report
- Ad spend: $27.9K from Google Ads and Meta Ads, September 2026, across 21 ads with spend.
- Leads are matched to ads by utm_campaign (the campaign name), then utm_content (the ad name), ignoring case and punctuation (32 tags one or two letters off counted for the closest campaign). Of 702 leads from your ads, 667 (95%) matched an ad, 0 only a campaign, and 35 no campaign.
- Customers: won deals from your HubSpot, matched to leads by email. 121 of 229 won deals came from your ads; 115 could be tied to one ad.
- Cost per lead = spend / leads. ROAS = revenue / spend.
- Changes compare September 2026 with August.