HubSpot leads the CRM answers at 32%, most often from Google and LinkedIn.

324 of 395 leads answered the “CRM Platform” question.

demo1.utmgrabber.comGravity FormsField: CRM Platform324 answers

82%

Answered the CRM question−5 pts

CRMs named

32%

HubSpot share+7 pts

No CRM yet

The map

Which sources bring which CRM.

Each cell counts the leads from one utm_source who named one CRM. Darker means more.

Leads by source and CRM

HubSpotSalesforcePipedriveActiveCampaignZohoNo CRMLinkedIn2210131395Google23149928Bing1078323Facebook765242YouTube662514Newsletter535143No UTM source321715784

FewerMore

Top 6 sources by answers, plus leads with no UTM source.

The map

Match-making

No source leans hard toward one CRM.

No source names any CRM clearly more often than average: no pairing has 5 or more leads and an excess beyond normal random swing.

Your message can stay CRM-neutral across channels for now.

By CRM

Each CRM and where it comes from.

CRMs by answers

#	CRM	Leads	Share	Top source	Leans toward
1	HubSpot	105	32%	Google, 22%	–
2	Salesforce	63	19%	Google, 22%	–
3	Pipedrive	57	18%	LinkedIn, 23%	–
4	ActiveCampaign	40	12%	LinkedIn, 32%	–
5	Zoho	30	9%	LinkedIn, 30%	–
6	No CRM	29	9%	Google, 28%	–

Leans toward: the source whose leads name this CRM most often compared with average (1.2x or more, 5+ leads, beyond normal random swing).

Next steps

Personalize by CRM.

This week
Tag the links behind untagged answers
26% of CRM answers came with no UTM source, so their channel is unknown.
Medium impactLow effort
Ongoing
Lead with HubSpot in your messaging
It is the most common CRM at 32% of answers.
Medium impactLow effort

How we built this report

CRM answers come from the form field “CRM Platform”; spellings are grouped (for example “hubspot” and “HubSpot”), and answers such as “no” or “none” show as No CRM.
Sources are each lead's last-touch utm_source, Mar 22 to Apr 20, 2026.
Lift = the share of a source's leads naming a CRM, divided by that CRM's share of all answers.