The map
Which sources bring which CRM.
Each cell counts the leads from one utm_source who named one CRM. Darker means more.
324 of 395 leads answered the “CRM Platform” question.
demo1.utmgrabber.comGravity FormsField: CRM Platform324 answers
Answered the CRM question
82%
▼−5 ptsvs the previous 30 days
324 of 395 leads
CRMs named
5
plus No CRM
HubSpot share
32%
▲+7 ptsvs the previous 30 days
Top CRM, 105 answers
No CRM yet
9%
29 leads said they use none
The map
Each cell counts the leads from one utm_source who named one CRM. Darker means more.
The map
Match-making
No source names any CRM clearly more often than average: no pairing has 5 or more leads and an excess beyond normal random swing.
Your message can stay CRM-neutral across channels for now.
By CRM
| # | CRM | Leads | Share | Top source | Leans toward |
|---|---|---|---|---|---|
| 1 | HubSpot | 32% | Google, 22% | – | |
| 2 | Salesforce | 19% | Google, 22% | – | |
| 3 | Pipedrive | 18% | LinkedIn, 23% | – | |
| 4 | ActiveCampaign | 12% | LinkedIn, 32% | – | |
| 5 | Zoho | 9% | LinkedIn, 30% | – | |
| 6 | No CRM | 9% | Google, 28% | – |
Leans toward: the source whose leads name this CRM most often compared with average (1.2x or more, 5+ leads, beyond normal random swing).
Next steps
This week
26% of CRM answers came with no UTM source, so their channel is unknown.
Ongoing
It is the most common CRM at 32% of answers.