Google Ads: 415 leads, 92% fully tagged. Meta Ads: 287 leads, 100% fully tagged.
northwinddental.comGoogle Ads vs Meta Ads
Google Ads leads
415
13.8 a day
Meta Ads leads
287
9.6 a day
Lead gap
+45%
Google Ads over Meta Ads
Tagging gap
+8 pts
Meta Ads tags more, 100% vs 92%
Head to head
A tick marks the better side where higher is better. The rest is context.
Both sides cover September 2026.
Head to head
The verdict
Google Ads wins on leads.
Meta Ads wins on fully tagged.
Gaps under 3 points (or 3% on counts) don't count as wins. Paid share and concentration are context, not wins.
Rhythm
Leads per day on the same calendar.
| Label | Google Ads | Meta Ads |
|---|---|---|
| Sep 1 | 15 | 8 |
| Sep 2 | 12 | 13 |
| Sep 3 | 15 | 14 |
| Sep 4 | 11 | 9 |
| Sep 5 | 13 | 5 |
| Sep 6 | 10 | 4 |
| Sep 7 | 7 | 5 |
| Sep 8 | 20 | 11 |
| Sep 9 | 21 | 15 |
| Sep 10 | 18 | 19 |
| Sep 11 | 16 | 12 |
| Sep 12 | 4 | 9 |
| Sep 13 | 11 | 5 |
| Sep 14 | 19 | 14 |
| Sep 15 | 21 | 11 |
| Sep 16 | 15 | 7 |
| Sep 17 | 19 | 12 |
| Sep 18 | 10 | 12 |
| Sep 19 | 12 | 2 |
| Sep 20 | 5 | 4 |
| Sep 21 | 17 | 10 |
| Sep 22 | 13 | 10 |
| Sep 23 | 23 | 14 |
| Sep 24 | 15 | 10 |
| Sep 25 | 13 | 14 |
| Sep 26 | 8 | 3 |
| Sep 27 | 10 | 5 |
| Sep 28 | 14 | 14 |
| Sep 29 | 15 | 6 |
| Sep 30 | 13 | 10 |
Next steps
This month
It brought 45% more leads (415 vs 287). Compare its offer, landing page and audience against Meta Ads.
Next test
It is the top source for Google Ads (92% of leads) but sends only 0% of Meta Ads leads.