The takeaway
Paid search earned $55.4K, 41% of revenue.
It took 326 orders at an average of $170.
Paid social followed with $26.1K (19%).
$44.3K (33%) came from orders with no campaign tag.
Harbor Linen Co.Revenue by sourceSeptember 2026
- WooCommerce842 orders
- Google Ads$23.2K spend
- Meta Ads$11.8K spend
- Microsoft Ads$1,600 spend
- Sample datafictional business
September brought $136K in revenue, 9% more than August.
Paid search brought the most (41%). Shopping all products was the top campaign at $16.4K. Ad spend of $36.6K returned 2.2x in ad-click revenue.
harborlinenco.comWPForms + WooCommerce842 orders30 days
$136K
Revenue+9%
808
Orders+10%
$168
Average order value
$6,733
Refunds+46%
2.2x
Return on ad spend
By channel
Where the revenue comes from.
Each order credited to the channel of the visit that bought.
By campaign
The campaigns that sold.
Revenue by campaign
| # | Campaign | utm_campaign | Revenue | Orders | Avg value | Share | vs August |
|---|---|---|---|---|---|---|---|
| 1 | Shopping all products | shopping_all_products | 95 | $172 | 12% | ▼−13% | |
| 2 | Pmax home essentials | pmax_home_essentials | 79 | $157 | 9% | ▲+17% | |
| 3 | Retargeting cart abandoners | retargeting_cart_abandoners | 56 | $161 | 7% | ▲+19% | |
| 4 | Brand harbor linen | brand_harbor_linen | 58 | $154 | 7% | ▲+18% | |
| 5 | Weekly newsletter | weekly_newsletter | 46 | $166 | 6% | ▼−21% | |
| 6 | Catalog dynamic products | catalog_dynamic_products | 50 | $145 | 5% | ▲+80% | |
| 7 | Prospecting broad home | prospecting_broad_home | 39 | $177 | 5% | Flat | |
| 8 | Search linen bedding | search_linen_bedding | 28 | $239 | 5% | ▼−17% |
$44.3K (33%) came from orders with no campaign tag.
First vs last touch
AI assistants find buyers that other channels close.
The same revenue credited to the buyer's first visit (left) and to the visit that bought (right).
First touchwho found the buyer
vs
Last touchwho closed the sale
- Paid search$44.2K$55.4K
- Paid social$32.9K$26.1K
- Organic search$26.2K$18.7K
- AI assistants$14.2K$3,485
- Email$2,810$13K
- Direct$5,783$11.7K
$136K of 808 orders with first-touch data. AI assistants: $14.2K by first touch, $3,485 by last touch.
Day by day
Revenue day by day.
Revenue per day
- September
- August
Show the numbers
| Label | September | August |
|---|---|---|
| Sep 1 | $5,190 | $2,787 |
| Sep 2 | $3,143 | $4,387 |
| Sep 3 | $3,728 | $5,366 |
| Sep 4 | $3,192 | $4,571 |
| Sep 5 | $6,956 | $3,905 |
| Sep 6 | $8,016 | $4,117 |
| Sep 7 | $5,492 | $4,988 |
| Sep 8 | $4,157 | $3,891 |
| Sep 9 | $4,017 | $3,257 |
| Sep 10 | $5,474 | $2,817 |
| Sep 11 | $4,336 | $2,562 |
| Sep 12 | $4,108 | $4,948 |
| Sep 13 | $4,751 | $3,372 |
| Sep 14 | $3,297 | $3,400 |
| Sep 15 | $4,379 | $4,973 |
| Sep 16 | $3,726 | $3,002 |
| Sep 17 | $5,518 | $2,976 |
| Sep 18 | $3,871 | $5,221 |
| Sep 19 | $5,458 | $4,515 |
| Sep 20 | $5,877 | $5,046 |
| Sep 21 | $5,806 | $4,258 |
| Sep 22 | $2,853 | $2,961 |
| Sep 23 | $3,984 | $4,324 |
| Sep 24 | $5,289 | $3,259 |
| Sep 25 | $4,282 | $3,089 |
| Sep 26 | $3,481 | $4,744 |
| Sep 27 | $5,961 | $3,767 |
| Sep 28 | $4,286 | $3,731 |
| Sep 29 | $2,264 | $4,806 |
| Sep 30 | $2,683 | $5,610 |
Products
What each channel sells.
Products from the orders each channel brought in. Email sells Rattan Storage Basket 1.8x as often as your store overall.
Top product per channel
| Channel | Orders | Top product | Orders with it | Sells more of |
|---|---|---|---|---|
| Paid search | Linen Pillowcase Pair | 71 orders, 22% | Turkish Hand Towels (2), 1.3x | |
| Paid social | Stonewashed Linen Duvet Cover | 34 orders, 21% | Ceramic Pour-Over Set, 1.8x | |
| Organic search | Stonewashed Linen Duvet Cover | 25 orders, 27% | Waffle Knit Blanket, 1.6x | |
| Linen Sheet Set | 19 orders, 21% | Rattan Storage Basket, 1.8x | ||
| Direct | Linen Sheet Set | 13 orders, 19% | Waffle Bath Towel Set, 1.5x | |
| Organic social | Cotton Bath Mat | 5 orders, 21% | Cotton Bath Mat, 2.2x |
Top product: in the most of that channel's orders. Sells more of: the product whose share of the channel's orders is highest against its share of all orders (5+ orders).
Next steps
Where the next dollar should go.
This month
Put more behind Catalog dynamic products
It earned $7,248 from 50 orders, up from $4,016 in August.
Reporting
Credit AI assistants for the buyers they find
By first visit they found $14.2K of revenue; last click gives them only $3,485. Report both numbers before you cut their budget.
This week
Tag the links behind untagged orders
$44.3K (33%) of revenue carried no campaign tag, so no campaign gets credit for it.
This month
Look into refunds
34 orders were refunded (4.0% of orders), worth $6,733. Linen Sheet Set appears in 8 of them.
How we built this report
- Revenue: order totals of completed and processing WooCommerce orders. Refunded orders are left out of revenue and shown under Refunds; cancelled, failed and pending orders are left out.
- Channel and campaign come from the UTM Grabber fields saved on each order: last touch is the visit that bought, first touch the person's first visit.
- Return on ad spend: revenue from orders whose last click was an ad on Google Ads, Meta Ads, Microsoft Ads, divided by $36.6K spend (September 2026).
- Changes compare with August: $124K from 732 orders.