702 paid and 418 organic leads over 30 days. Google tops both sides: 54% of paid leads and 31% of organic.
northwinddental.comGravity Forms1,120 submissions30 days
Paid leads
702
▲+9%vs August
23.4 a day
Organic leads
418
▲+18%vs August
13.9 a day
Paid share
63%
▼−2 ptsvs August
of all leads
Paid leads fully tagged
95%
●Flatvs August
669 of 702 paid leads
The split
Paid means a paid last touch (cpc, paid social or an ad click ID). Organic is everything else: search, social, referral, email and direct.
A tick marks the side ahead by 3 points or more where higher is better.
Trajectory
Leads per day, paid against organic.
| Label | Paid | Organic |
|---|---|---|
| Sep 1 | 23 | 19 |
| Sep 2 | 25 | 15 |
| Sep 3 | 29 | 8 |
| Sep 4 | 20 | 22 |
| Sep 5 | 18 | 3 |
| Sep 6 | 14 | 6 |
| Sep 7 | 12 | 8 |
| Sep 8 | 31 | 15 |
| Sep 9 | 36 | 20 |
| Sep 10 | 37 | 17 |
| Sep 11 | 28 | 11 |
| Sep 12 | 13 | 11 |
| Sep 13 | 16 | 5 |
| Sep 14 | 33 | 19 |
| Sep 15 | 32 | 14 |
| Sep 16 | 22 | 22 |
| Sep 17 | 31 | 14 |
| Sep 18 | 22 | 13 |
| Sep 19 | 14 | 14 |
| Sep 20 | 9 | 8 |
| Sep 21 | 27 | 14 |
| Sep 22 | 23 | 17 |
| Sep 23 | 37 | 18 |
| Sep 24 | 25 | 21 |
| Sep 25 | 27 | 12 |
| Sep 26 | 11 | 5 |
| Sep 27 | 15 | 4 |
| Sep 28 | 28 | 16 |
| Sep 29 | 21 | 22 |
| Sep 30 | 23 | 25 |
Sources
| # | Paid source | Paid leads | Organic source | Organic leads |
|---|---|---|---|---|
| 1 | ||||
| 2 | Direct (no UTM) | |||
| 3 | Newsletter | |||
| 4 | – | ChatGPT | ||
| 5 | – | TikTok |
Organic leads without a utm_source are grouped by channel.
First touch
First touch is how a lead first reached the site; last touch is the visit that converted.
Next steps
Ongoing
It brought 38% of organic leads (157). Keep it current and linked from your top posts.
Next quarter
Paid is 63% of leads today. Compare this report each quarter and shift budget toward the side that is growing.