The takeaway
Paid traffic drove 63% of your 1,120 leads.
Google alone sent 510 leads, 46% of the month.
32% of leads arrived without a full source, medium and campaign tag, so their campaign is unknown.
Northwind DentalMonthly performance reviewSeptember 2026
- UTM Grabber1,120 leads
- Sample datafictional business
September brought 1,120 leads, 12% more than August.
Google was the biggest source with 510 leads (46%). 68% of leads arrived fully tagged.
northwinddental.comGravity Forms1,120 submissions30 days
Leads captured
1,120
↑Up 12% from August
Leads per day
37.3
↑Up 16% from August
Paid share
63%
↓Down 2 pts from August
Fully tagged
68%
→Flat vs August
Channel mix
Where your leads come from.
Each lead's last touch before the form.
- Paid63%
- Organic19%
- Social3%
- Referral8%
- Direct8%
Show the numbers
| Segment | Value | Share |
|---|---|---|
| Paid | 62.7 | 63% |
| Organic | 18.8 | 19% |
| Social | 3.4 | 3% |
| Referral | 7.6 | 8% |
| Direct | 7.6 | 8% |
Channel mix
Sources and campaigns
Which sources sent leads.
Sources and campaigns
Top campaigns this month
| # | Campaign | utm_campaign | Leads | Share | vs August | Trend |
|---|---|---|---|---|---|---|
| 1 | Emergency dentist exact | emergency_dentist_exact | 9% | ▲+18% | Rising | |
| 2 | Brand northwind dental | brand_northwind_dental | 8% | ▲+8% | Steady | |
| 3 | Prospecting lookalike new patients | prospecting_lookalike_new_patients | 8% | ▲+11% | Steady | |
| 4 | Invisalign consult promo | invisalign_consult_promo | 7% | ▲+100% | Rising | |
| 5 | Retargeting site visitors | retargeting_site_visitors | 6% | ▲+8% | Steady | |
| 6 | General dentistry local | general_dentistry_local | 5% | ▲+7% | Steady | |
| 7 | Invisalign phrase | invisalign_phrase | 4% | ▲+10% | Steady | |
| 8 | Teeth whitening broad | teeth_whitening_broad | 3% | ▲+6% | Steady |
68% of leads carried a campaign tag.
Volume
The daily rhythm of leads.
Leads per day
- September
- August
Show the numbers
| Label | September | August |
|---|---|---|
| Sep 1 | 42 | 13 |
| Sep 2 | 40 | 32 |
| Sep 3 | 37 | 47 |
| Sep 4 | 42 | 47 |
| Sep 5 | 21 | 40 |
| Sep 6 | 20 | 32 |
| Sep 7 | 20 | 14 |
| Sep 8 | 46 | 18 |
| Sep 9 | 56 | 36 |
| Sep 10 | 54 | 50 |
| Sep 11 | 39 | 41 |
| Sep 12 | 24 | 40 |
| Sep 13 | 21 | 31 |
| Sep 14 | 52 | 25 |
| Sep 15 | 46 | 21 |
| Sep 16 | 44 | 42 |
| Sep 17 | 45 | 27 |
| Sep 18 | 35 | 44 |
| Sep 19 | 28 | 40 |
| Sep 20 | 17 | 34 |
| Sep 21 | 41 | 17 |
| Sep 22 | 40 | 14 |
| Sep 23 | 55 | 44 |
| Sep 24 | 46 | 39 |
| Sep 25 | 39 | 36 |
| Sep 26 | 16 | 48 |
| Sep 27 | 19 | 38 |
| Sep 28 | 44 | 16 |
| Sep 29 | 43 | 23 |
| Sep 30 | 48 | 30 |
Next steps
What to do next.
This week
Tag every link with a full UTM set
32% of leads arrived without source, medium and campaign. Fix the top landing pages and ad URLs first.
This month
Put more budget behind Emergency dentist exact
It sent 106 leads, up from 90. It is your fastest-growing campaign.
This week
Check why Whitening offer slowed down
It fell from 72 leads to 32. Look for a paused ad, a broken link or a changed landing page.
Ongoing
Feed the paid channel
Paid traffic delivered 702 leads. Keep it funded and test one new message there.