Emergency dentist exact led 38 campaigns with 106 leads.

The top three campaigns sent 26% of all leads. Against August, 5 campaigns grew 15% or more and 1 fell as much.

northwinddental.comGravity Forms38 campaigns30 days

Campaign leads

761

▲+12%vs August

68% of all leads

Campaigns with leads

▲+3vs August

14 new this period

Top 3 share

26%

●Flatvs August

of all leads

Emergency dentist exact leads

106

▲+18%vs August

Top campaign, 9% of all leads

The standings

Every campaign, ranked by leads.

Last-touch utm_campaign. Change is against August; momentum compares the second half of the period with the first.

#	Campaign	Source / medium	Leads	Share	Change	Momentum
1	Emergency dentist exact	google / cpc	106	9%	▲+18%	Steady
2	Brand northwind dental	google / cpc	92	8%	▲+8%	Steady
3	Prospecting lookalike new patients	facebook / paid_social	88	8%	▲+11%	Steady
4	Invisalign consult promo	facebook / paid_social	80	7%	▲+100%	Steady
5	Retargeting site visitors	facebook / paid_social	68	6%	▲+8%	Steady
6	General dentistry local	google / cpc	60	5%	▲+7%	Cooling
7	Invisalign phrase	google / cpc	46	4%	▲+10%	Steady
8	Teeth whitening broad	google / cpc	33	3%	▲+6%	Steady
9	Whitening offer	facebook / paid_social	32	3%	▼−56%	Stalling
10	Dental implants phrase	google / cpc	30	3%	▲+11%	Steady
11	Monthly newsletter	newsletter / email	26	2%	▼−10%	Cooling
12	Bio link	tiktok / organic	20	2%	▲New	Steady

26 campaigns more with 80 leads are not shown. Share is of all 1,120 leads; 32% carried no campaign tag. Highlighted: the campaign to scale.

Growth map

Each dot is a campaign. Across: leads this period. Up: change against August.

Show the numbers

Item	Leads this period	Change vs August
Emergency dentist exact	106	18%
Brand northwind dental	92	8.2%
Prospecting lookalike new patients	88	11%
Invisalign consult promo	80	100%
Retargeting site visitors	68	7.9%
General dentistry local	60	7.1%
Invisalign phrase	46	9.5%
Teeth whitening broad	33	6.5%
Whitening offer	32	−56%
Dental implants phrase	30	11%
Monthly newsletter	26	−10%
Bio link	20	200%

The vertical line is the median campaign (53 leads). Growth is capped at +200%; new campaigns sit on that line.

Next steps

This month
Scale Invisalign consult promo
It sent 80 leads, up from 40 (+100%). Raise its budget in steps and check that lead quality holds.
High impactMedium effort+40 leads vs August
This week
Find out why Whitening offer slowed
It fell from 72 leads to 32. Check for a paused ad set, an ended offer or a changed landing page.
Medium impactLow effort−40 leads vs August
Next 30 days
Give Bio link a fair test
It is new this period with 20 leads. Judge it after another 30 days, not on its first run.
Medium impactLow effort
This week
Refresh the creative in General dentistry local
Its second half brought 23 leads against 37 in the first half. Swap in new ad copy before it stalls.
Medium impactMedium effort