When leads arriveSeptember 2026
  • UTM Grabber1,120 leads
  • Sample datafictional business

Wednesday mornings bring the most leads: 76 between 8am and 11am.

36% of leads arrive outside office hours (Monday to Friday, 8am to 6pm). 65% come from phones.

northwinddental.comGravity Forms1,120 submissions30 days

Leads

1,120

↑Up 12% from August

Busiest day

Wednesday

48.6 leads on an average Wednesday

Peak hour

10am to 11am

10% of leads

After hours

36%

↓Down 3 pts from August

403 leads outside office hours

On a phone

65%

→Flat vs August

728 of 1,120 leads with a device

The takeaway

36% of leads arrive while the office is closed.

That is 403 of 1,120 leads, outside Monday to Friday, 8am to 6pm.

Answer them first thing the next morning, or send an instant reply that says when you will call.

The week

When the week is busiest.

Leads by day of week and hour of submission, in the site's time as recorded in Date Created.

Best window

76

leads on Wednesday 8am to 11am (7% of all)

Quietest daytime window

7

leads on Sunday 5pm to 8pm

Busiest day

48.6

leads on an average Wednesday, against 37.3 a day overall

After hours

36%

of leads arrive outside Monday to Friday, 8am to 6pm

The week

Leads by day and hour

12a3a6a9a12p3p6p9pMonTueWedThuFriSatSun
FewerMore
Busiest hour of the week: Wednesday at 10am, with 33 leads.

Paid vs organic

When paid and organic leads arrive.

Paid: the converting visit was an ad click. Organic: every other lead (search, AI, social, email, referral and direct).

0%10%20%30%40%50%NightMorningAfternoonEvening
0%10%20%30%40%50%NightMorningAfternoonEvening
  • Paid
  • Organic
Show the numbers
LabelPaidOrganic
Night1.4%1%
Morning41%43%
Afternoon39%39%
Evening19%17%
Share of each side's leads by time of day (night is midnight to 6am)

Devices

Most leads arrive on a phone.

Device read from the browser's user agent, which UTM Grabber Premium saves on every lead.

  • Mobile65%
  • Desktop35%
Show the numbers
SegmentValueShare
Mobile6565%
Desktop3535%
Share of leads by device

Next steps

Match your schedule to your leads.

  1. Ads

    Raise bids on Wednesday mornings

    Paid leads peak Wednesday 8am to 11am: 42 of 702. Schedule budget to match, and trim bids from Sunday 5pm to 8pm, the quietest daytime window (7 leads).

    High impactLow effort

  2. Phones

    Staff the phones on Wednesday mornings

    Wednesday 8am to 11am brings 76 leads, 7% of the period's leads in 3 of the week's 168 hours. Have someone ready to call back within the hour.

    High impactMedium effort

  3. This week

    Send an instant reply after hours

    36% of leads (403) arrive outside Monday to Friday, 8am to 6pm. An automatic email or text tells them when you will call.

    Medium impactLow effort

  4. Email

    Send emails at 7am on Wednesdays

    Leads are most active Wednesday 8am to 11am. An email that lands just before that window meets people when they are ready to act.

    Medium impactLow effort
How we built this report
  • Times come from each lead's Date Created value, in the site's time zone. Days run Monday to Sunday.
  • Office hours: Monday to Friday, 8am to 6pm. Dayparts: night midnight to 6am, morning 6am to noon, afternoon noon to 6pm, evening 6pm to midnight.
  • Windows are 3 consecutive hours on one day. Busiest day divides each weekday's leads by how many times that weekday falls in the period.
  • Devices come from the browser user agent UTM Grabber Premium saves on each lead.