The takeaway
Your homepage leads with 19% of all leads.
Its biggest source was Google, with 43% of its leads.
Next came /emergency-dentist with 170 leads.
Northwind DentalLanding page performanceSeptember 2026
- UTM Grabber1,120 leads
- Sample datafictional business
Your homepage brought 215 leads, 19% of the total.
13 pages brought leads in September; the top three carried 46%. 1 page lost attribution on 30% or more of their leads.
northwinddental.com1,120 leads13 pages30 days
Leads
1,120
↑Up 12% from August
Pages with leads
13
↑Up 8% from August
Top 3 pages
46%
of all leads
Tagged leads
88%
→Flat vs August
arrived with UTMs
Paid clicks untagged
33
click ID, no UTMs
Top pages
Where your leads land.
Each lead counted once, on the first page it landed on.
Leads per page
Top pages
Leads by page
| # | Page | Leads | Share | Top source | Tagged | vs August |
|---|---|---|---|---|---|---|
| 1 | / | 19% | Google, 43% | 76% | ▲+30% | |
| 2 | /emergency-dentist | 15% | Google, 70% | 91% | ▲+16% | |
| 3 | /invisalign-consult | 12% | Facebook, 37% | 95% | ▲+126% | |
| 4 | /new-patient-special | 12% | Facebook, 38% | 96% | ▲+3% | |
| 5 | /new-patients | 11% | Google, 52% | 86% | ▲+12% | |
| 6 | /invisalign | 9% | Google, 67% | 90% | ▲+18% | |
| 7 | /dental-implants | 6% | Google, 61% | 94% | ▼−13% | |
| 8 | /insurance | 5% | Google, 48% | 88% | ▲+15% | |
| 9 | /teeth-whitening | 5% | Google, 67% | 92% | ▲+11% | |
| 10 | /whitening-offer | 4% | Facebook, 41% | 100% | ▼−56% | |
| 11 | /book-appointment | 2% | Newsletter, 39% | 57% | ▲+15% | |
| 12 | /blog/chipped-tooth-what-to-do | 0% | Google, 100% | 100% | ▼−67% |
Top 12 of 13 pages. Tagged: the share of a page's leads that arrived with at least one UTM (source, medium or campaign).
Attribution leaks
Pages that lose attribution.
A lead with no UTMs can't be credited to any campaign.
Leak check by page
/book-appointment
10 of 23 leads had no UTMs. Tag the links and ads that point here.
43%
Fix/emergency-dentist
15 of 170 leads had no UTMs. 7 came from a Google Ads click, so the ad URL is missing its tags.
9%
Watch/new-patients
17 of 125 leads had no UTMs. 5 came from a Google Ads click, so the ad URL is missing its tags.
14%
Watch/ (homepage)
52 of 215 leads had no UTMs. 4 came from a Google Ads click, so the ad URL is missing its tags.
24%
Watch/invisalign
10 of 97 leads had no UTMs. 4 came from a Google Ads click, so the ad URL is missing its tags.
10%
Watch5 pages more to watch
Some untagged leads on /invisalign-consult, /new-patient-special, /dental-implants and 2 more.
6%
Watch3 other pages pass
Their leads arrived with UTMs at least 90% of the time, with no untagged ad clicks (51 of 51).
100%
Healthy
Next steps
What to do next.
This week
Add UTMs to every Google Ads ad URL
33 paid clicks arrived with a click ID but no UTMs, on 9 pages. The most: /emergency-dentist with 7. Add utm_source, utm_medium and utm_campaign to the tracking template.
This week
Fix tagging on /book-appointment
10 of 23 leads landed here with no UTMs. Tag every ad, email and post that points here.
This week
Check the form on /whitening-offer
Leads fell from 112 to 49. Test the form, the offer and the links that feed it.
This month
Find out why /invisalign-consult grew
It rose from 58 to 131 leads. Check which ads or links changed, then point more traffic at it.
How we built this report
- Pages are the first page they landed on (first touch) for 1,120 leads.
- Query strings, fragments, trailing slashes and letter case are ignored, so /Pricing/?ref=x counts as /pricing.
- Tagged means the lead carried at least one of utm_source, utm_medium or utm_campaign. A page needs a fix when 30% or more of its leads arrive untagged, and is watched from 10%, or when any paid click (gclid, fbclid, msclkid) arrives untagged.
- Changes compare September 2026 with August.