Search intent
What your searchers wanted.
Each utm_term sorted by plain rules: brand, competitor, problem or urgent, then generic.
Northwind DentalKeyword performanceSeptember 2026
- UTM Grabber1,120 leads
- Google Ads$18.8K spend
- Meta Ads$9,100 spend
- Sample datafictional business
Problem or urgent searches brought 52% of 382 keyword leads.
"northwind dental" was the top term with 61 leads. 24 search terms brought leads in September. 33 leads from paid search had no keyword at all.
northwinddental.com382 keyword leads24 terms30 days
Keyword leads
382
▲+10%vs August
Brand share
25%
●Flatvs August
Urgent share
52%
●Flatvs August
problem or urgent
Keyword spend
$18.9K
$49.35 per keyword lead
No keyword
33
of 415 paid search leads
Keywords
Which terms brought leads.
Leads by keyword
| # | Keyword | Intent | Leads | Share | vs August | Cost per lead |
|---|---|---|---|---|---|---|
| 1 | northwind dental | Brand | 16% | ▲+27% | $11.34 | |
| 2 | emergency dentist | Problem or urgent | 12% | ▲+45% | $42.97 | |
| 3 | emergency dentist near me | Problem or urgent | 9% | ▲+3% | $50.83 | |
| 4 | dentist near me | Problem or urgent | 7% | ▲+4% | $35.91 | |
| 5 | northwind dentist | Brand | 5% | ▲+27% | $12.93 | |
| 6 | invisalign cost | Problem or urgent | 4% | ▼−30% | $65.33 | |
| 7 | invisalign near me | Problem or urgent | 4% | ▲+23% | $62.24 | |
| 8 | northwind dental alder bay | Brand | 4% | ▼−30% | $19.55 | |
| 9 | dental implants cost | Problem or urgent | 4% | ▲+67% | $71.71 | |
| 10 | teeth whitening | Generic | 4% | ▼−17% | $47.96 | |
| 11 | dentist open now | Problem or urgent | 3% | Flat | $59.85 | |
| 12 | dental cleaning | Generic | 3% | ▼−8% | $37.35 | |
| 13 | tooth pain dentist | Problem or urgent | 3% | ▲+50% | $46.18 | |
| 14 | family dentist | Generic | 3% | ▲+38% | $49.46 | |
| 15 | professional teeth whitening | Generic | 3% | ▲+57% | $54.74 |
Top 15 of 24 terms. 382 of 1,120 leads carried a utm_term. Terms are grouped ignoring case, quotes and match-type symbols.
Next steps
What to do next.
This week
Add 3 zero-lead terms as negatives
They spent $1,244 with no leads: "free dental implants", "diy teeth whitening kit", "dental hygienist jobs".
This month
Push "northwind dental" harder
It brought 61 leads, up from 48. Raise its bid and add close variants as phrase match.
How we built this report
- Brand: the term contains "northwind dental" or "northwinddental" or "northwind".
- Competitor: no competitor list was given, so no term is marked competitor.
- Problem or urgent: the term contains emergency, urgent, near me, nearby, open now, now, today, same day, asap, 24/7, 24 hour, fix, repair, broken, pain, cost, costs, price, prices, pricing, how much, quote, cheap, affordable.
- Generic: everything else. Rules apply in this order and the first match wins.
- Spend: $18.9K across 27 keywords from September 2026; 24 with leads matched by keyword text.
- Changes compare September 2026 with August.