Lead forecastNext 30 days
  • UTM Grabber2,974 leads over 90 days
  • Sample datafictional business

Expect about 1,200 leads in the next 30 days.

The likely range is 1,150 to 1,250, based on 12 weeks of history. That is about 6% more than the last 30 days.

northwinddental.comHistory: Jul 3 to Sep 30, 20262,974 leads

Next 7 days (about)

270

Likely 250 to 290

Next 30 days (about)

1,200

▲+6%vs August

1,120 the last 30 days

Likely range, 30 days

±50

1,150 to 1,250: where 4 in 5 periods like your past ones land

Trend, leads a week

+5

About 2.0% a week, fitted on 12 weekly totals

The forecast

The next 30 days, day by day.

Actual leads, then the forecast. The band is the likely range for each day.

Leads per day: actual and forecast

020406080ForecastJul 9Jul 19Jul 29Aug 8Aug 18Aug 28Sep 7Sep 17Sep 27Oct 7Oct 17Oct 30
020406080ForecastJul 9Aug 8Aug 23Sep 7Sep 22Oct 7Oct 30
  • Actual
  • Forecast
Show the numbers
LabelActualForecast
Jul 929
Jul 1029
Jul 1118
Jul 126
Jul 1334
Jul 1445
Jul 1557
Jul 1632
Jul 1739
Jul 1820
Jul 198
Jul 2028
Jul 2143
Jul 2246
Jul 2328
Jul 2427
Jul 2513
Jul 2611
Jul 2735
Jul 2842
Jul 2942
Jul 3040
Jul 3120
Aug 120
Aug 213
Aug 332
Aug 447
Aug 547
Aug 640
Aug 732
Aug 814
Aug 918
Aug 1036
Aug 1150
Aug 1241
Aug 1340
Aug 1431
Aug 1525
Aug 1621
Aug 1742
Aug 1827
Aug 1944
Aug 2040
Aug 2134
Aug 2217
Aug 2314
Aug 2444
Aug 2539
Aug 2636
Aug 2748
Aug 2838
Aug 2916
Aug 3023
Aug 3130
Sep 142
Sep 240
Sep 337
Sep 442
Sep 521
Sep 620
Last 84 days of history, then 30 forecast days. The weekly trend is rising by about 5 leads a week.

The forecast

010203040503642.345.639.933.818.215.9MonTueWedThuFriSatSun
010203040503642.345.639.933.818.215.9MonTueWedThuFriSatSun
Show the numbers
LabelValue
Mon36
Tue42.3
Wed45.6
Thu39.9
Fri33.8
Sat18.2
Sun15.9
Average leads per weekday across the history

By channel

Where the next 30 days of leads come from.

Each channel's own weekly trend, scaled so the channels add up to the total forecast.

Channel forecast

ChannelLast 30 daysNext 30 days (about)ChangeWeekly trend
Paid702740▲+5%Rising
Organic210230▲+10%Rising
Direct8585FlatSteady
Referral8585FlatSteady
Social3845▲+18%Rising

Rising or Cooling only when the channel's weekly trend is bigger than its week-to-week noise.

Next steps

Plan for the likely path.

  1. This month

    Plan follow-up for about 1,200 leads

    Staff for the low end (1,150) and keep room for 1,250. That is about 40 a day, with weekdays busiest.

    High impactLow effort1,150 to 1,250
  2. This month

    Budget for more paid leads

    Paid is trending up. Make sure campaigns and follow-up can absorb about 740 leads in the next 30 days, against 702 in the last 30.

    Medium impactMedium effort
  3. After big changes

    Re-run the forecast after a launch or pause

    A new campaign, a budget shift or a tracking fix changes the pattern this forecast learns from.

    Low impactLow effort
Method, in plain words
  • We counted leads per day for 90 days (Jul 3 to Sep 30, 2026, 2,974 leads).
  • Weekday pattern: each weekday's average against the overall average. Wednesdays run 1.4x an average day; Sundays run 0.5x.
  • Trend: a straight line through 12 weekly totals. It adds about 5 leads a week and is bigger than the week-to-week noise, so the forecast follows it.
  • Range: past weeks varied by about 13 leads around the fitted line. The range covers roughly 4 in 5 outcomes and is never narrower than normal count noise.
  • It assumes campaigns, budgets and tracking stay as they are. A launch, a paused campaign or a tracking fix will break the pattern.