The verdict
Verdict: scale it.
Emergency dentist exact grew 18% against August (90 to 106 leads).
The second half of the period brought 52 leads against 54 in the first half.
The rule: scale when leads grow 15% or more on at least 10 leads.
Northwind DentalCampaign deep diveSeptember 2026
- UTM Grabber106 leads of 1,120
- Sample datafictional business
Emergency dentist exact grew 18% to 106 leads.
9% of all leads in the period, #1 of 38 campaigns. Most came through google / cpc and landed on /emergency-dentist.
northwinddental.comutm_campaign: emergency_dentist_exact30 days
Leads
106
↑Up 18% from August
90 August
Share of all leads
9%
→Flat vs August
#1 of 38 campaigns
Active days
30 of 30
3.5 leads per active day
Last 7 days
27
↑Up 9% from its weekly average
Weekly average 24.7
Volume
How Emergency dentist exact moved, day by day.
This campaign against the average of the other 37 campaigns, per day.
Leads per day
- Emergency dentist exa…
- Average campaign
Show the numbers
| Label | Emergency dentist exa… | Average campaign |
|---|---|---|
| Sep 1 | 1 | 0.7 |
| Sep 2 | 5 | 0.6 |
| Sep 3 | 5 | 0.7 |
| Sep 4 | 2 | 0.7 |
| Sep 5 | 5 | 0.4 |
| Sep 6 | 4 | 0.3 |
| Sep 7 | 3 | 0.3 |
| Sep 8 | 1 | 0.8 |
| Sep 9 | 2 | 0.9 |
| Sep 10 | 3 | 0.9 |
| Sep 11 | 8 | 0.6 |
| Sep 12 | 3 | 0.4 |
| Sep 13 | 7 | 0.2 |
| Sep 14 | 2 | 1.0 |
| Sep 15 | 3 | 0.8 |
| Sep 16 | 2 | 0.7 |
| Sep 17 | 4 | 0.7 |
| Sep 18 | 4 | 0.5 |
| Sep 19 | 3 | 0.3 |
| Sep 20 | 2 | 0.2 |
| Sep 21 | 5 | 0.7 |
| Sep 22 | 1 | 0.6 |
| Sep 23 | 4 | 0.9 |
| Sep 24 | 1 | 0.8 |
| Sep 25 | 7 | 0.6 |
| Sep 26 | 5 | 0.2 |
| Sep 27 | 5 | 0.3 |
| Sep 28 | 3 | 0.7 |
| Sep 29 | 3 | 0.5 |
| Sep 30 | 3 | 0.8 |
Sources
Where its leads came from.
Every lead came through google / cpc. Below: the channel that first brought each lead to the site.
Ads and pages
Which ads and pages did the work.
Ads are utm_content values. Pages are where the visit started, without query strings.
Leads by ad
| # | Ad (utm_content) | Leads | Share | Change | Momentum |
|---|---|---|---|---|---|
| 1 | rsa_same_day_emergency_care | 59% | ▲+21% | Steady | |
| 2 | rsa_open_late_tonight | 41% | ▲+13% | Steady |
Every lead carried a utm_content value.
Ads and pages
Leads by landing page
| # | Landing page | Leads | Share |
|---|---|---|---|
| 1 | /emergency-dentist | 100% |
Leads per page, not conversion rates: pages with more visits will show more leads.
Next steps
What to do with Emergency dentist exact.
This month
Raise the budget on Emergency dentist exact in steps
It grew 18% to 106 leads. Add budget in small steps and stop if lead quality slips.
Next period
Re-run this deep dive in 30 days
One more period shows whether Emergency dentist exact's pattern holds.
How we built this report
- Leads counted where utm_campaign matches “emergency_dentist_exact” (ignoring letter case, spaces and underscores), September 2026.
- Change compares with August (90 leads for this campaign).
- Momentum and the verdict's second-half test compare the last 15 days with the first 15.