Leads from AI assistantsSeptember 2026
  • UTM Grabber1,120 leads
  • CRM519 deals
  • Sample datafictional business

AI assistants sent 60 leads, 43% more than August.

ChatGPT sent 33 of them. AI assistants also started 78 more journeys that converted through another channel.

northwinddental.comGravity Forms1,120 submissions30 days

AI leads

60

▲+43%vs August

42 in August

Share of all leads

5.4%

▲+1 ptvs August

60 of 1,120 leads

Share of organic

29%

▲+5 ptsvs August

of 210 unpaid search and AI leads

AI-started journeys

78

●Flatvs August

first visit from AI, converted elsewhere

The takeaway

ChatGPT sent 55% of your AI leads.

Perplexity and Gemini follow with 10 and 7.

AI leads grew every month, from 16 in April to 60 in September.

Which assistants

Where your AI leads come from.

The assistant behind each converting visit, from UTM Grabber Premium's organic source and referrer fields.

  1. ChatGPT23 in August33
  2. Perplexity7 in August10
  3. Gemini5 in August7
  4. Copilot4 in August6
  5. Claude3 in August4

Leads

AI-assistant leads by assistant

The trend

AI referrals are growing week by week.

Weeks run to Sep 30; a part week at the start is left out.

AI leads per week

051015202510Peak 21 · Sep 17Apr 2Apr 16Apr 23Apr 30May 7May 14May 21May 28Jun 4Jun 11Jun 18Jun 25Jul 2Jul 9Jul 16Jul 23Jul 30Aug 6Aug 13Aug 20Aug 27Sep 3Sep 10Sep 24
051015202510Peak 21 · Sep 17Apr 2Apr 30May 28Jun 25Jul 23Aug 20Sep 24
Show the numbers
LabelValue
Apr 26
Apr 92
Apr 165
Apr 233
Apr 302
May 75
May 147
May 216
May 286
Jun 48
Jun 114
Jun 187
Jun 256
Jul 26
Jul 97
Jul 169
Jul 236
Jul 309
Aug 610
Aug 136
Aug 209
Aug 2715
Sep 311
Sep 1014
Sep 1721
Sep 2410
AI-assistant leads per week, Apr 2 to Sep 30. Peak of 21 in the week of Sep 17.

Landing pages

The pages AI assistants send people to.

The page each AI-referred visitor landed on before filling in a form.

Landing pages for AI leads

#PageAI leadsShare of AIShare of allTop assistant
1/1728%23%ChatGPT
2/emergency-dentist1423%14%ChatGPT
3/dental-implants1322%5%ChatGPT
4/insurance915%3%ChatGPT
5/invisalign712%7%ChatGPT

/dental-implants takes 22% of AI leads but 5% of all leads: assistants favor it.

Lead quality

Each AI lead is worth $68, against $203 from Google organic.

AI-referred leads against Google organic leads in the same period.

AI assistants60 leads
vs
Google organic128 leads
  • Leads60128
  • Became customers22%25%
  • Revenue per lead$68$203
  • Average sale$315$810

Customers and revenue come from 93 CRM deals matched to these leads by email (each person counted once); open deals don't count yet.

Next steps

Make your pages easy for AI assistants to cite.

  1. This month

    Put clear answers and prices on your home page

    Your home page received 17 of your 60 AI leads. Assistants quote pages that answer the question in the first lines: what it costs, how long it takes, who it is for.

    High impactMedium effort

  2. This quarter

    Point assistants at your bigger services

    AI leads bring $68 each against $203 from Google organic; their average sale is $315 against $810. Write clear answer pages for your higher-value services so assistants cite those too.

    High impactMedium effort

  3. This quarter

    Publish a pricing and FAQ page

    Not one of the 11 pages that brought leads is a pricing or FAQ page. Assistants answer cost and how-to questions; a page with real numbers gives them something to cite.

    High impactMedium effort

  4. Monthly

    Check what ChatGPT says about you

    ChatGPT sent 33 of 60 AI leads. Ask it, and the next two assistants, your customers' top three questions each month and note whether you are named and which page is cited.

    Medium impactLow effort
How we built this report
  • AI leads: the converting visit came from an AI assistant (ChatGPT, Claude, Copilot, Gemini, Perplexity), read from UTM Grabber Premium's organic source and referrer domain fields and from utm_source tags such as chatgpt.com.
  • Found through: organic source (60).
  • Share of organic: AI leads divided by the 210 leads whose last touch was unpaid search or an AI assistant.
  • AI-started journeys: the first visit (UTM Grabber Premium's first-touch fields) came from an AI assistant and the lead converted later through another channel.
  • Customers and revenue come from 93 CRM deals matched to these leads by email (each person counted once); open deals don't count yet.
  • Some assistant apps pass no referrer, so their visits look direct. Treat these counts as a floor.